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The Forum Hyundai – Korea

The Forum Hyundai – Korea

Jaime Hayon’s latest adventure is in Korea and is called “The Forum”. Located on the 9th floor of The Hyundai Daegu retail space, this is the artist-designer’s third collaboration with the group. This time we are introduced to a unique spot of more than 4500m2, full of vibrant colors, art, and designer furniture.

The Forum Hyundai – Korea
The Forum Hyundai – Korea

Inside, our Aleta chair is the clear protagonist. A collection with Hayon’s unmistakable stamp, inspired by the movement and shape of the shark’s fin. Avant-garde design for a first-class experience.

The Forum Hyundai – Korea
The Forum Hyundai – Korea

The Forum highlights art and culture, with an interior design inspired by the symbolic Roman coliseum. It is divided into five zones: a cafeteria, ‘The Colosseum’ space for cultural activities, ‘The Green House’, named by the designer as the “soul of the Forum”, a shop with merchandising of the place and an outdoor park with sculptures also signed by Hayon.

The Forum Hyundai – Korea
The Forum Hyundai – Korea

. . .

Location · Korea

Interiors · Jaime Hayon

Special thanks · Hyundai

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Aleta

Aleta

by Jaime Hayon

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